Graphics and images play an integral role in your brand as they extend across platforms and presences. They need to work on your website as well as be able to stand alone on various platforms.
You can spend a lot of frustrating time creating brand graphics and still not be getting the results you want or are expecting. Here are a few do's and dont's to think about when creating your own.
DO include your website name (domain name) or logo variation
DON'T include your main logo
Here's my reasoning.
Adding a logo variation or your typed domain name to a graphic helps readers identify the source of the content. Including your name allows for readers to easily associate your name with your graphic, especially if they see it shared on social media.
Including your logo on every single graphic or image is overkill. Do you really want your logo repeated over and over everywhere on your IG and website?
Personally, I prefer to use my domain name on most graphics as opposed to my logo.
DO include your brand colors and fonts
DON'T adjust your fonts depending on the content of the graphic
Nothing is more noticeable than when graphics change fonts post-to-post on an IG feed or a blog. Use the same fonts and colors throughout your designs.
DO add plenty of white space to your graphics
White space is just as important as the content itself. If things seem cluttered, take something out. Most of the time, I've found the issue is simply trying to include too much information.
Use grids and the alignment tools in Photoshop and Illustrator to help you space out text and icons evenly. Don't squeeze anything in too tight and don't extend anything all the way out to the edges. Less really is sometimes better!
DO emphasize keywords
DON'T break phrases at awkward points
Readability. Readability. Readability.
For example: Seven Tips to Improve Your Photography Skills
- You want to keep the following words together: “seven tips,” “to improve” and “photography skills.” You might consider breaking at “Improve Your Photography” makes sense, but you are splitting up the verb – “to improve.”
- The key phrase is “Photography Skills.” If your template has different font sizes, “Photography Skills” should be the biggest and most eye-catching.
With these small changes, you are on your way to making a bigger, more consistent impact with your brand graphics.
Get started creating your brand graphics by customizing these premade, social media graphics!
You need the perfect social media images for your brand? I've done the work for you! Grab a few social media templates and replace the images to make them your own.
Templates are great to build a cohesive brand style. The best part is you don’t have to worry about design, layout, or sizing. You'll get it right every single time.
Theses templates are editable Adobe Photoshop files.
- (3) 3000 pixels x3000 pixels templates
- 72 DPI for online (web and social media) use
- Example image used is from Stocksnap.io
- Instant Digital Download
- Templates are non-refundable
- Sold in an unlimited quantity
- Template Copyright 2017 Ashlee Nicole Artistry, LLC
Requirements: This download is designed in Adobe Photoshop and is available for CS4 or higher and Creative Cloud. It does not work with any other software. If you do not have an Adobe Photoshop, you can download a free trial here.