Though the goal is to look stunning, a brand photo shoot is not just capturing beautiful photos. There has to be strategy behind the visuals to ensure the photographs are working to help your business thrive!
1. USE YOUR BRAND COLORS
Remember that color palette you're obsessed with so you chose it for your business? Stick to it and use those 3-5 colors in your brand photos. This will ensure your branding is consistent and cohesive throughout your website, print materials, and photography. You can incorporate the colors in things like the backdrop (studio shoots), your clothing, your props, etc.
2. SHOW YOUR CREATIVE PROCESS
This is your chance to show what your business does and literally has to offer. Giving a BTS view humanizes your brand. The creative process is different for every business but can include anything from photos of you at your desk to images of you packaging your products for shipping.
3. SHOW YOUR PERSONALITY
You want your voice and personality to translate into the copy you write, on your site (and captions) and your brand photos.
Are you/your brand:
Fun and bubbly?
Serious and reserved?
Each of those provokes a different image. Define your brand voice and present it in your brand photos as authentically as possible.
4. MAKE YOUR PRODUCTS LOOK IRRESISTIBLE
Every business with products needs clear and sharp photos of their products on a white background. But don't forget to present your product as desirable and useful by styling the products in a real-life setting. These are the photos that persuade customers to purchase.
If you sell t-shirts, not only do you want to highlight the design but customers want to see the cut and fit as well. If you sell blankets, let us see someone wrapped up and warm. Sell it!
5. HIGHLIGHT WHAT MAKES YOU STAND OUT
You're still in business so you're doing something right! What makes you stand out from your competitors? This might be harder to capture for some but I encourage you to take the time to brainstorm how to really highlight your competitive advantage on camera.