Let’s be honest …
Most of us are just taking it day by day. But the problem with doing that with your brand is that it will look and feel pieced together.
Your brand requires planning. What’s the end goal?
You don’t need to be planning courses if you don’t want to teach.
You don’t need to be offering strategy calls if you don’t want to coach.
You don’t need to be offering resume designs if you don’t want to help people plan careers.
You don’t need to be offering lash extensions if you’re not going into the esthetician field.
You have to consider where you want to be in order to put the steps in place to get there.
Now, I’m not saying these things to be shady but your decisions and lack of planning are contributing to your BRAND CONFUSION.
You have to make it make sense and that starts with goal planning.
WEEK 2 ACTION STEP
WRITE DOWN YOUR GOALS.
Despite trying to keep up with the every changing trends, we need to be thinking about your brand 5 years from now. This is not to say things won’t change, but that does not mean you don’t need to be planning.
Your brand should be helping you attract the IDEAL clients you want to have and at the IDEAL prices that will help you meet your future goals.
You might not want to hear this but this means a couple things:
1 | You should NOT be switching your brand up every year or two. How often are you hearing people saying “Be right back. We’re rebranding.” And one of three things happened: either they come back and the rebrand is bomb and obviously intentional or they build up this relaunch and it’s disappointing or they never comeback because they’re stuck focusing on the vanity of branding. Don’t let this be you. It’s important to maintain consistency with your brand so people begin to recognize it, remember it, and form a connection with it.
2 | You need to know what your goals are in order to create a brand that helps you reach your goals. Again, you have to consider where you want to be in order to create a brand that helps you get there.
So today’s action step is to outline those goals.
Write down your 1-year business goals and 5-year business goals.
Consider these questions to help you make your goals more specific:
What type of clients do you hope to work with? What kind of customers do you want to have?
Will you have a team? What does that look like?
How much income do you hope to earn?
Are there any new products or services that you hope to launch?
WHAT’S THE END GOAL? WHAT DOES SUCCESS LOOK LIKE?
Once you’ve completed this action step, head over to the Artistry Academy Facebook group or leave me a comment on this post and share one or more of your goals with me.