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Week5

Visually Inspired - Brand Challenge Week #6

Now, we’re working up to the FUN part :)

Let’s take all of the work you’ve done up to this point and create some visuals.

But here’s the catch: It can be difficult to create visuals for a brand solely off keywords and a mission statement.

What does “vibrant, authentic, refreshing, and bold” actually look like?

Well, it can look like a lot of things. And that’s why it’s helpful to have a visual starting point.

*DISCLAIMER: Pinterest can cause you to lose sight of all your other daily tasks. I am not responsible l0l

 
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PINTEREST!

Don’t sleep on Pinterest. It’s not just for dreaming.

Use it to your advantage by creating a secret board and filling it with images that accurately represent your brand.

The photos you pin to this board should make you feel what you want your audience to feel when they come in contact with your brand.

As you pin images to this board, use the pin description to make a note about why you chose the image and why it’s a good representation of your brand. These pin descriptions will come in handy as you continue to develop your brand over these next few weeks.

This is not a fluff step. Yes! I do this for myself and my clients.

This is not a fluff step. Yes! I do this for myself and my clients.

Where do you start?

  • explore your pre-existing boards

  • type in some of your brand keywords into Pinterest’s search

  • look at the boards of pinners whose style meshes well with the style you’re trying to achieve with your brand.

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A few tips as you pin to your new board:

Use related pins. The related pins section underneath each Pinterest image is helpful for finding images of the same subject matter, color, or style. This is often the first place I go when I'm in need of other images for the board.

Mix it up. I try to use a variety of image compositions and subjects to give myself a range of inspiration as I'm working on a project.

Focus on the content. I never pin a photo just for its color; it's important that the subject matter and style of each photo matches the direction of the brand.

Steer clear of pinning other logos. I always advise my clients to steer clear of pinning other brands and logos. It’s too easy to get hung up on pre-existing designs, which defeats the purpose of branding. You want to come up with a brand that’s different and distinct; not a brand that blends in with or rips off other brand designs out there.

 

After you’ve pinned 25-30 images, compare them to your mission statement, ideal customer, adjectives, tone, etc.

If the pins don’t fit in with the work you’ve already done up to this point, remove them from the board. This will come in handy for the next action step…

Then, head over to the Artistry Academy Facebook group or leave me a comment on this post and share a screenshot of your board!

Tones, Terms, & Keywords - Brand Challenge Week #5

Remember, visual branding is really nothing without brand messaging.

It’s all about communication. The tangible and the intangible.

We often think about the tangible components - logos, color palettes, and fonts.

But intangible components - words you use in your social media captions and the names of your products, can have a big impact on how your brand is perceived.

That’s why we’ve spent the last 4 weeks laying the ground work of what you want your business to accomplish and who your target market is - so that we can craft messages, visually and verbally, are saying the right thing to potential clients and customers.

This week, we’re going to identify 5 adjectives to describe your brand as well as some keywords and phrases.

 
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WEEK 5 ACTION STEP

Make a list of brand keywords


Now that you’ve written your mission statement and outlined your ideal client/customer profile, choose 5 adjectives that best describe/summarize your brand. These 5 words will come in handy as you make other brand decisions in the weeks to come.

These words should be in synergy with your mission statement and appeal to the person(s) you identified in your client profile (which is why we did that first. I told you you could trust me).

  1. Brainstorm a bunch of relevant words. Jot them down on a piece of paper. There’s not right or wrong way to do this. Use a thesaurus, Google, your friend group message, etc.

Considering the following questions when brainstorming:

  • How does your brand feel?

  • What does your brand sound like?

  • How does your brand taste?

  • What does your brand smell like?

2. Then go back through and circle the big contenders. Choose 5!

 

Let’s take it a step further and determine what these keywords say about the TONE of your brand.

Considering the following questions:

  • Is your brand ‘short and witty’?

  • Is your brand ‘casual and inviting’?

  • Is your brand ‘slightly sarcastic’?

Details like this can go a long way in differentiating your brand and business from those around you.

Examples:

  • Nike’s tagline “Just Do It” lets you know right away that they are ‘straight to the point’.

    This attitude is shown throughout their marketing materials, the names of their products, their social media accounts, etc.

  • Our most amazing iPhone yet.” Apple’s use of informal, short, and declarative sentences screams ‘simple and confident’.


 

Once you’ve arrived at your tone and key terminology, head over to the Artistry Academy Facebook group or leave me a comment on this post and share one or more of your goals with me.