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Amber Charmel is one of the top sought after hair stylists in the STL area. Her background of hair goes back over 11 years when she taught herself to braid. Now, being a licensed cosmetologist for over 3 years, she's able to do what she loves and display her creativity while making others look and feel beautiful. The enjoyment she gets from constantly learning new techniques and her willingness to grow is what drives her.

When Amber inquired about branding and expanding, she was already on Artistry Studios’ radar. She already had a boomin’ business and a loyal client base. She just needed the visual icing on the already delicious cake. Amber’s brand was a visual blank slate and we welcomed her with eager arms.

Take a look at their brand process:

 

SERVICE: premium BRAND SUITE

Style Board | Logo Suite | Brand Guide | Web Design | Collateral Design

 

LOGO DESIGN

Our challenge with the logo was to create a text-based logo
with icon imagery that absolutely had to incorporate a flower
and simply convey Amber’s light and airy personality.

 
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