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 Ashley Adams, Schoolin Life Creator

Ashley Adams, Schoolin Life Creator

Photos by: Artistry Studios

 

Schoolin Life is a podcast and lifestyle brand with a vision to extend the coveted, “girlfriend conversations” to a wider audience.

When owner, Ashley, inquired about rebranding and expanding, we were hype! Not only because we were totally on board for a new & refreshed look, but because we were working with a blank slate for most of the assets that needed to be developed.

Before working with Artistry Studios, Ashley was kicking ass over in the podcasts streets. But almost a year in, she was on the search for a new co-host and found herself wondering if she could do it alone. Once she decided that she wanted to keep what she had built alive, she also understood that she had made it as far as she could without professional branding, systems, and a team. And in order to grow her team and scale her dream, a brand foundation and automated systems were the only answer.

After our initial project, Ashley hired Artistry Studios to help manage her online presence. Over the course of 6 months with Artistry Studios, Ashley was able to achieve her long-held dream of not only creating a space for millennial women of color but monetizing that space in an intentional, authentic way.

Take a look at their brand process:

 

SERVICE: vip BRAND SUITE

Style Board | Logo Suite | Brand Guide | Web Design | Blog Design | eCommerce Design
Social Media Design | Collateral Design | Brand Photography | Visual Management Retainer

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The Foundation

Through this rebrand, we wanted to create a design conveyed smart, funny, black women with clean, simple lines and the brand name at the forefront.

 
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Logo Design

Our challenge with the logo was to create a text-based logo
with icon imagery that can stand alone and still scream the brand name.

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Web Design

Together we created a Squarespace web design that is on-brand, interactive, and minimal. From embedded podcast episodes to a branded product shop, the site is certainly an attention grabber for the Schoolin Life listener. 

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 Aligned Design + Product Photography

 

To align the brand we also crafted social media graphics, product designs and images, a media kit, a one sheet, a newsletter template, and more! Not all are pictured.