In this workbook, you will:
Identify your key objectives for your website.
Identify your audience. Their needs, goals, and behaviors.
Plan out your sitemap: How your website will flow with sections and pages.
Create outlines and diagrams for each webpage.
Write out the copy for your main pages.
Plan out your color scheme and visuals.
Frequently asked questions
you may be wondering …
+ What are the things that I need to have prepared to hand over to the designer?
content. Content. CONTENT. Content can and should include copy/text and imagery.
You might be surprised to hear this, but you should have the words for each page ready to go before your designer begins work on your website.
We’re not talking ideas and outlines here; you need the final polished copy for your site completed. If you have no clue what to say or feel uncomfortable or unable to write it yourself, you’ll need to hire a writer to do it for you.
The goal should be to hand over this final copy to the designer at your project start date. This way they can design around it. This will save you money since the designer doesn’t have to walk you through copy creation, and it will help speed up the process overall.
As the business owner, it is your job to determine what the content is so that we [web designers] can make it functional and aesthetically pleasing.
+ I've completed the workbook. What's next?
The next steps are to implement all of this into your new website.
Hiring a designer? Pass this on to them to get started.
Doing it yourself? Start by inputing all this information into your site.
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